Tree called "Serve Money Tree" is a feature associated with the credit card service from American Express Serve. So, the more the card is used, a money tree will be more fertile in Farmville.
Farmville is a new service can be enjoyed directly by the users of the Serve card. Large trees are planted in Farmville will provide a diverse amount of money in the game. The amount depends on the transactions made on the card.
"We are excited to do a partnership with American Express and discover new ways for players to engage in activities of daily Zynga," said Mark Pincus, CEO and founder of Zynga.
Mark adds this feature will provide easier ways to earn virtual money in Farmville. Simply by using a card shop owners automatically Serve and will benefit in the game.
Zynga hopes to expand this service to others his game, such as CastleVille and CityVille. The expansion is expected to occur within a period of several months.
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